RARO is an objects and homewares line based in New York City. The collections are designed in Brooklyn and inspired by the color wheel, Fisher Price and New York City. 

Our mission is to solve everyday problems through designing and producing useful objects.


The first collection features the launch of The Straphanger, a portable subway handle for your daily commutes. The Straphangers come in four colors and are inspired by the city of New York. It's time to make commuting easier again.